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About Beats by Dr. Dre
Beats Electronics is a fairly new entrant to the world of audio equipment and it wholly serves consumer audiences with a plethora of well-designed headphones that come with the celebrity tag of rapper and producer Andre “Dr. Dre” Young. While being great headphones that tended to move towards heavy bass frequency response (thus the name itself), the offerings are often criticized for being extremely pricey with other companies offering substantially better sound quality or additional features that are not provided by Beats.
Nevertheless, the adopters of Beats almost always know what they want – the look and feel of a Beats pair is completely different from what the rest of the industry offers, with an iconic “b” engraved on the sides of the ear cups, a smooth unibody design, extremely durable characteristics and charming colors as well as great comfort for the right kind of people. These headphones are marketed more or less entirely for a generation of music listeners who like style and substance but are willing to forego the latter with just a little bit of push.
The Beats headphone line-up is quite a handful, with Studio, Executive, Mixr and other assortment of headphones in the over-ear segment, Heartbeats, Powerbeats and others in the earphone category and the Pill, Beatbox Portable and the Beatbox itself in the portable speakers segment. The company has grown considerably in its shortly thanks to aggressive marketing and reach to the right kind of adopters and role models.
History
Founded in 2006 by hip-hop producer and rapper Andre “Dr. Dre” Young and Interscope-Geffen A&M Records chairman Jimmy Iovine – an entrepreneurial man who is currently developing a music subscription service alongside Beats and Dr. Dre. The company headquartered in Santa Monica, California – a hub for the hip-hop scene and was quickly successful in selling a bunch of its headphones to consumers across the US.
The company designed, but did not manufacture most of its line up – instead licensing Monster Cable Inc. to make its headphones. Thus the headphones also had a typical Monster ideal about them, with sturdy headbands and the look and feel that would drive quite a few people towards choosing these headphones.
In August 2010, mobile phone giant HTC acquired 50.1% majority share in the company, before selling back 25% of its share to the founders and relegating itself to a controlling partner role. This allowed the phone company to use several transducers and speakers designed and trademarked with the Beats brand.
As of 2012, the company has started making its own headphones as the license period ended with Monster Cable and the company decided not to pursue it further.
Examples of Beats Headphones
The iconic Beats Studio headphones are one of the most versatile studio monitoring headphones for hip-hop producers. Admittedly it is not a true monitoring headphone, since it does not have a uniform frequency response, but it is a godsend for those who like stringing beats along and having deep and vibrant bass lines with higher frequency vocals and deeper backing vocals. The ‘phones are manufactured excellently and are also quite the rage with other studio producers.